Serene Innovations & Developments (SID) is a group of companies on the Phuket market since 2016, founded by Fredrik Carlson. The group is also behind Serene Condo Layan, Terra Grove Layan, Diamond Condominium, and Serene Condominium (legal entity Serene Surin Co., Ltd.) between Surin and Bang Tao — projects with a stated eco-concept (solar panels, offset tree planting).