
A compact 19-villa enclave in Cherng Talay, 5 km from Bang Tao beach — developed by Wallaya Villas
LuxPride by Wallaya is a compact enclave of 19 villas on four plots in Cherng Talay, Bang Tao area. Built in phases since 2023 by Wallaya Villas, a family-owned developer active on the island since 2006–2007. Entry price — from ~$647,361 for a 3-bedroom villa of ~326 sqm.
Cherng Talay is one of the most infrastructure-dense parts of western Phuket, anchored by the Laguna resort. LuxPride sits deep in the area, surrounded by jungle and other villa complexes, yet only 2–2.5 km from Boat Avenue and Porto de Phuket — retail and dining clusters with supermarkets and international schools nearby. The Bang Tao beach itself is about 5 km away, a drive by car or scooter — there’s no walking distance here. In the same Bang Tao area, our catalog also lists Fifth Element — a project by a different developer with a higher price tag but walking distance to Boat Avenue; a useful reference point if walkable infrastructure matters more to the buyer than entry price.
Entry price starts from ~$647,361 for a 3-bedroom villa of ~326 sqm. Larger villas (~375 sqm) already cost from ~$682,833 — a notable spread between villas of similar size, so in practice it’s worth checking the specific lot rather than anchoring only to the headline figure. On entry price, the project sits roughly in line with the average Bang Tao villa ticket, well below premium projects like Fifth Element but above the area’s budget villa formats.
Rental income is forecast by the developer at ~7% per year with a payback of about 9 years. As with most developer forecasts at the sales stage, this is a marketing estimate — there’s no established public occupancy track record for this specific pool yet.
Wallaya Villas is a family-owned developer with a track record on the island since 2006–2007 and a portfolio of 20+ projects, specializing almost exclusively in the villa format in the Thalang/Cherng Talay area (among others: Wallaya Grand Residence, QNITY by Wallaya Villas). LuxPride by Wallaya was built in four phases: Phase 1 was delivered in November 2023, with the final phase planned for late 2025 — meaning that as of today the project is largely already delivered rather than at an early off-plan risk stage.
On the limitations side — the project’s small size (19 villas total) means a limited resale-market selection, and the price spread between similarly sized villas calls for careful comparison of the specific offer. The developer has not publicly disclosed CAM fee or sinking fund figures — we confirm these when narrowing down a specific villa.
Who it suits: a Bang Tao villa buyer for whom a delivered project with a transparent build track record and a moderate entry price (relative to the area’s premium projects) matters more than walking distance to the beach or retail infrastructure. Our role as an agency is to check current availability across this compact 19-villa pool, verify the phase and condition of a specific villa, and support the deal from reservation through title registration.
Prices and availability change; data is accurate as of the page update date. Request a fresh price list — we send it the same day. Updated: July 2026.
Our catalog currently tracks 123 projects in Bang Tao · Laguna; new-build entry level here: from ~$93,683. LuxPride by Wallaya’s entry price sits close to the district median.
The median is calculated from the “from” prices of all catalog projects in the district and refreshes with every update.



Indicative estimate: yield and the rental model depend on the project, unit and management program. Request an exact projection for a specific unit.

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The “12 developer checks in Phuket” checklist plus a personal yield projection for your budget — sent via Telegram or e-mail.
From ~$647,361 for a 3-bedroom villa of ~326 sqm. Larger villas up to ~375 sqm cost more.
Wallaya Villas — a family-owned developer active in Phuket since 2006–2007, working almost exclusively in the Thalang/Cherng Talay area. Its portfolio includes 20+ villa projects.
The project was built in phases: Phase 1 was delivered in November 2023, with the final (4th) phase planned for late 2025.
Both options are available — freehold and leasehold, with the exact structure depending on the specific villa.
About 5 km to Bang Tao beach (~10 minutes by car). The developed Cherng Talay infrastructure — Boat Avenue and Porto de Phuket — is nearby at 2–2.5 km, with Laguna Golf Club at 3.8 km.
The developer forecasts ~7% per year with a payback of about 9 years. This is a marketing estimate at the sales stage, not a confirmed rental-pool track record.
[Fifth Element](/villacarte/catalog/fifth-element) costs noticeably more (from ~$1,149,747) but is a 5-minute walk from Boat Avenue. LuxPride is cheaper to enter but requires a car to reach the same infrastructure.