On July 23, 2026, Thailand’s largest listed developer, Sansiri, announced a plan to invest 40 billion baht in new Phuket projects between 2027 and 2030 — a volume matching everything the company has built on the island over the previous 15 years. At the same time, the company disclosed a figure more interesting than the plan itself: the share of foreign buyers in its Phuket sales has risen to 50%, with the largest groups coming from Russia and China. Here’s a breakdown of the numbers and what they mean for anyone already invested in, or considering, property on the island.
Contents
1. What was announced on July 23
Sansiri — a developer listed on the Stock Exchange of Thailand (SET) and one of the country’s largest — announced a new four-year Phuket development plan. The company entered the island in 2011 and has since built around 10,000 units (condos and low-rise homes) worth a combined 40 billion baht. The new plan effectively doubles the pace: the same 40bn baht investment volume, but compressed into just 4 years — 2027 to 2030.
2. The 2027–2030 plan: the numbers
| Metric | Value |
|---|---|
| Plan period | 2027–2030 |
| Total new project value | 40bn baht |
| Number of new projects | 30 |
| Condominiums | 17 projects, 25bn baht |
| Low-rise homes (villas/townhomes) | 13 projects, 15bn baht |
| For comparison: Sansiri’s entire Phuket footprint, 2011–2026 | ~10,000 units, 40bn baht over 15 years |
The table tells the real story: the company isn’t just continuing to operate in Phuket — it plans to nearly quadruple its annual pace of new project launches compared with its average over the previous 15 years.
3. What’s launching already in 2026
The 2027–2030 plan isn’t abstract — it’s backed by a concrete launch already underway in the second half of 2026: seven projects worth 10bn baht.
| Type | Location |
|---|---|
| Condominium | Cherng Talay |
| Condominium | Phuket Town |
| Condominium | Patong |
| Condominium | Rawai |
| Pool villa | Bangjo |
| Pool villa | Pa Sak |
| Pool villa | Phru Jampa |
Worth noting: the return to Patong — Sansiri’s first project there in a decade since its original launch in the area.
By the company’s own figures, Phuket sales in the first half of 2026 already reached 3bn baht, beating the initial target — the annual goal has since been raised to 5bn baht.
4. Sansiri’s first Phuket pool villa project
One of the seven projects — “The Tales Story One” in the Bangjo–Cherng Talay area — is the company’s first pool villa project on the island:
- 13 villas;
- priced from 45 million baht;
- plots of 140–150 sq wah;
- 400+ sqm of living space, three bedrooms;
- the company’s own rental estimate: 300,000–400,000 baht/month in regular season, 600,000–900,000 baht/month at peak.
The company is emphasizing a build-first strategy: the project is fully constructed before sales launch, so buyers see the finished product rather than a render — a direct response to growing buyer concern over construction quality and delivery delays in the villa segment.
5. The shift in buyer structure
The most significant number in the announcement isn’t about construction — it’s about who is buying. According to Sansiri, Phuket’s sales structure shifted as follows in the first half of 2026:
| Buyer group | Previously | H1 2026 |
|---|---|---|
| Thai buyers | 70–75% | ~50% |
| Foreign buyers | 25–30% | ~50% |
| Largest foreign groups | — | Russia, China |
The foreign demand share hasn’t just grown — it has caught up to Thai demand for the first time. For an investor, this isn’t abstract statistics: one of Thailand’s largest developers is recording exactly the dynamic underpinning the Phuket investment thesis of the past several years — a steady, growing flow of foreign, including Russian-speaking, capital into the island’s property market.
6. Where the demand actually is
The company directly names the areas with the strongest foreign demand: Nai Yang, Bang Tao, Surin, Karon, Rawai and Patong beaches. That’s largely the west coast — the same zone where Layan beach and the Layan Verde and Layan Green Park projects are located. For how these neighbouring west-coast locations actually differ, see Layan vs Bang Tao and the broader best areas for investment guide.
7. Part of a broader trend
Sansiri’s expansion isn’t an isolated event — it continues a trend we covered in early July: Bangkok’s condo market is oversupplied by mid-2026 (roughly 350,000 unsold units, at prices approaching the 2019 pre-pandemic peak), and developers are deliberately shifting capital to Phuket, where analysts at Kiatnakin Phatra Securities forecast 8–10% annual price growth versus 5–7% in Bangkok — details in “Bangkok’s condo glut and the shift to Phuket”. Sansiri’s July 23 announcement is, in effect, the first concrete monetary confirmation of that forecast from one of the market’s biggest players.
8. Pitfalls
- “A major developer is moving in — prices will definitely rise.” One company’s investment plan is a signal of overall market confidence, not a guarantee that any specific asset’s price or any specific deal’s yield will rise. Location, developer, management model and the legal cleanliness of the ownership structure still matter far more than the general news cycle.
- Conflating condos and villas. 25bn baht of Sansiri’s plan goes to condominiums, 15bn to low-rise homes and villas — these are different segments with different yield and liquidity dynamics; treating them as one undifferentiated “Phuket market” is misleading. See “Condo vs villa in Phuket”.
- A developer’s rental estimate is not a guaranteed yield. The 300,000–400,000 baht/month figure (600,000–900,000 at peak) for “The Tales Story One” is the company’s own marketing estimate, not a guaranteed income; for how to actually calculate villa rental returns, see “Villa rental yield in Phuket”.
- Ignoring the differences within the “west coast.” Patong, Rawai, Bang Tao and Layan differ from each other in audience, infrastructure and price ceiling far more than the umbrella label suggests.
9. Mini case
An investor from Moscow was considering a Bangkok condo in spring 2026 as the conservative option — “a big city, a liquid market.” After the data on Bangkok’s condo oversupply and Phuket’s stronger growth forecast came out, he shifted his decision toward Layan. The Sansiri news served as additional confirmation, not the original trigger: the fact that Thailand’s largest developer was recording the exact same demand shift in its own sales removed some of his remaining doubt that the Phuket reallocation thesis wasn’t just resort-developer marketing, but a trend visible in independent data.
10. Conclusion and next step
Sansiri’s July 23, 2026 announcement is really two facts in one: first, Thailand’s largest developer is physically doubling its pace of investment in Phuket; second, its own sales data shows the share of foreign buyers — chiefly from Russia and China — has caught up to Thai buyers for the first time. That’s not a reason to buy anything on the island unchecked — but it is a solid data point supporting the thesis behind the Layan investment strategy.
Happy to walk you through how Sansiri’s plan numbers compare to the parameters and yields of Layan Verde and Layan Green Park in Layan: leave a request.
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This material is informational and based on Sansiri’s public statements and open sources at the time of publication; it is not investment advice or a guarantee of returns.
Sources: Bangkok Post — Sansiri targets B40bn of Phuket projects as demand grows
