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Phuket Market Digest: Demand Shifts Away From China, Bang Tao and Layan Catch Up With Bangkok on Price — This Week’s News

Market & TrendsPublished July 27, 2026 · 10 min read

Several storylines shifted focus this week: foreign condo buyer demand is moving away from China toward other countries, Bang Tao and Layan prices keep closing the gap with Bangkok, regulators are tightening scrutiny of Thai companies that hold property, and Phuket airport’s Phase 2 is turning from a paper project into an actual budget and timeline. Here is what actually matters for a buyer near Layan beach, and what is background noise this week.

Contents

  1. The baht rate: the new numbers
  2. Demand shifts: China down, everyone else up
  3. DBD tightens scrutiny of Thai companies
  4. Bang Tao and Layan catch up with Bangkok on price
  5. The 49% quota: unchanged, two scenarios on the table
  6. Phuket airport: Phase 2 gets a budget and a timeline
  7. Pitfalls of the week
  8. Mini-case: how this plays out on a real deal
  9. What it means for Layan and the rental pool
  10. Conclusion and next step

1. The baht rate: the new numbers

On July 24, 2026 the USD/THB rate stood at roughly 33.70 — per Trading Economics, the baht strengthened 0.36% over the prior session. Model forecasts still diverge: some platforms put the July average around 33.35–33.66 baht per dollar with a 32.51–34.46 range, others project a gradual strengthening of the baht to roughly 32.50 by the end of 2026.

Metric Value
USD/THB on 07/24/2026 ~33.70
Change over the prior session +0.36% (baht stronger)
Average forecast for July 2026 ~33.35–33.66
Model forecast, end of 2026 ~32.50–32.29

Divergence of roughly a full baht between platforms for the same period is normal for currency forecasts. The practical takeaway for a buyer paying in foreign currency: short-term rate swings barely affect a dollar-denominated budget, but on a multi-year installment plan the rate is worth checking before every tranche rather than relying on the rate at the reservation date.

2. Demand shifts: China down, everyone else up

The week’s most notable structural story is a shift in the composition of foreign demand for Thai condominiums. Overall foreign transaction volume is trending back toward the pre-COVID level of around 13,000 units a year, but the buyer mix is changing:

Buyer group Trend
China −38.8% year-on-year, to 906 units — still the largest single group
Russia, Taiwan, India Rising interest
UK, Europe Rising interest
Middle East Notable increase in inquiries, including Phuket

The key detail for our readers: Phuket is drawing stronger interest from these newer buyer groups than Bangkok is. That fits the long-running shift of investment demand from the capital toward resort destinations — the same story we covered in the shift from Bangkok to Phuket. For a rental-pool owner, a more diversified buyer and tenant nationality mix is generally a positive: it reduces how much yield depends on the news cycle of any single country.

3. DBD tightens scrutiny of Thai companies

From January 1 and April 1, 2026, the Department of Business Development (DBD) introduced additional requirements when incorporating or amending Thai companies: founders must prove a genuine source of funds and sign an Investment Confirmation Letter. This is an administrative layer on top of a series of police raids on nominee structures, including a fifth crackdown phase in Chiang Mai on July 20 — covered in our piece on the nominee crackdown.

For a buyer, this is not a new ban but a stricter check at the front door: a villa-ownership structure through a Thai company with a real underlying business and transparent capital passes this check without trouble. Setups where Thai “shareholders” exist only on paper to sidestep the 49% quota are now harder to register and easier to flag after the fact. See villa ownership through a Thai company for the legal structure in detail.

4. Bang Tao and Layan catch up with Bangkok on price

Industry analysts are tracking one of the strongest price-growth cycles Phuket has seen in years. Coastal properties in Bang Tao, Kamala and Nai Harn have gained more than 20% versus 2023, with 2026 annual price growth forecast at 8–10% — a figure analysts call the strongest of any market in Thailand.

Segment What’s happening
Coastal properties (Bang Tao, Kamala, Nai Harn) +20%+ versus 2023
2026 price growth forecast 8–10% a year — the strongest in the country
Premium segment (Layan, Bang Tao, Surin) Pricing now compared with Bangkok’s Sukhumvit corridor
Buyer profile Shift from holiday speculation to lifestyle and long-term ownership

One story worth flagging: The Phuket News reports that a shortage of new developments near Layan beach is specifically pushing prices up in that corner of Bang Tao — there is almost no developable waterfront land left, while demand keeps growing. That confirms the logic behind the yield case for Layan Verde and Layan Green Park — both projects sit in a supply-constrained location within a growing market.

5. The 49% quota: unchanged, two scenarios on the table

The current 49%-of-floor-area cap on foreign condominium ownership has not changed — not this week either. Two mutually exclusive scenarios remain under discussion:

Neither option has been enacted: freehold condo ownership rules for a foreign buyer on Phuket remain unchanged. We covered a similar regional scenario (a cut specifically for Phuket, Koh Samui and Pattaya) in week 29’s digest — two weeks on, no decision has been made, which is typical for legislative initiatives of this scale in Thailand.

6. Phuket airport: Phase 2 gets a budget and a timeline

Phuket airport’s second-phase project is moving from broad intentions to concrete figures. Investment is estimated at roughly THB 10 billion — to expand the international passenger terminal and utility systems, adding 5.5 million passengers a year of capacity on top of current capacity, bringing total capacity to at least 18 million passengers a year.

Metric Value
Phase 2 investment ~THB 10 billion
Capacity added +5.5 million passengers/year
Total capacity ≥18 million passengers/year
First stage (Terminal 2) Target: 2027
New parallel runway Target: 2029

Traffic is already at record levels: in February 2026 the airport set an all-time record of 393 flights and 71,613 passengers in a single day, while Phuket hotel occupancy averaged 83.4% in Q1 — the highest of any destination in Thailand. For the island’s north, where Layan and Bang Tao are located, this means the infrastructure expansion is answering demand that already exists, not a hypothetical one.

7. Pitfalls of the week

8. Mini-case: how this plays out on a real deal

A UK-based investor — part of the buyer group showing rising interest in Phuket — is considering a unit at Layan Green Park Phase 2, priced from the 07/01/2026 list: a 2-bedroom from 63 sqm from $384,514. At 33.70 baht per dollar (July 24), that is roughly THB 12,958,122. The news about demand shifting away from China does not directly affect them — it simply confirms that interest from their region is genuinely rising, not a fluke. The DBD tightening does not apply either: they are buying a freehold unit directly, with no Thai company involved. The 49% quota for this specific building is not changing right now. And the 8–10% annual price growth in Bang Tao and Layan is exactly the backdrop the capitalization case is built on: taking delivery in 2026 and even half of the forecast growth rate materializing could lift the asset’s value 15–20% above the entry price by 2028–2029, on top of rental income through the rental pool at roughly 8–10% net a year. See how to calculate ROI in Phuket for the exact method.

9. What it means for Layan and the rental pool

Three of this week’s storylines work in favor of a rental-pool owner on a long horizon: diversifying foreign demand reduces how much yield depends on any single country’s news cycle, 8–10% annual price growth in Bang Tao and Layan supports asset capitalization, and the airport expansion is responding to already-record hotel occupancy and traffic. The other two storylines — the DBD tightening and the 49% quota debate — don’t directly change terms for a freehold condo buyer, but are worth watching: ownership-transparency rules are tightening, and the quota remains a subject of debate rather than law. For more on how the pool itself works, see the rental management program.

10. Conclusion and next step

The week didn’t change the rules of the game, but it sharpened the picture: demand is diversifying away from China toward countries showing strong interest in Phuket specifically, Bang Tao and Layan prices keep closing the gap with Bangkok amid a shortage of waterfront land, the regulator is tightening ownership transparency for company structures, and the island’s infrastructure is scaling up to meet already-record traffic. The 49% quota remains unchanged for now. For an investor, this is more a confirmation of the existing trend than a reason to act — it makes more sense to verify the current price and unit status at the time of the deal than to react to individual headlines.

I can send you the current price list, a yield calculation for your budget, and unit availability at Layan Verde and Layan Green Parkleave a request or see the partnership terms on the VillaCarte page.

This material is informational and does not constitute legal or investment advice. Figures are sourced as of the publication date; verify current figures and the status of any legislative changes at the time of your deal.

Sources: Thai Baht — Trading Economics, Thailand Property Market July 2026: Foreign Buyers Support Condo Demand — IQI Global, How Foreign Property Owners Can Protect Themselves After the 2026 Nominee Company Crackdown — Global Law Experts, Thailand Foreign Condo Rules 2026 — Aster of Asia, Phuket property prices set to rival Bangkok and global cities by 2026 — Asia Property Awards, Phuket property boom pushes Bang Tao and Layan prices to Bangkok levels — Nation Thailand, The Quiet Corner of Bang Tao: What’s Driving Layan’s New-Build Market in 2026 — The Phuket News, AOT plans major airport expansion — Nation Thailand, Phuket Infrastructure Development 2026 — MORE Group

Артём Бухкалов
Artem Bukhkalov
Authorized partner of VillaCarte Group & Layan Verde

Based in Phuket, guides island property deals end to end: sourcing, developer due diligence, closing and rentals. Personal site: artemphuket.com

Frequently asked questions

Is it true that Chinese buyers are leaving the Phuket market?

Not exactly — their share is shrinking, not the market overall. Foreign condominium transactions in Thailand are trending back toward the pre-COVID level of roughly 13,000 units a year, but purchases by Chinese nationals fell 38.8% year-on-year to 906 units. Meanwhile interest is rising from Russia, Taiwan, India, the UK, Europe and the Middle East, and Phuket is drawing stronger interest than Bangkok.

Did the 49% foreign condo ownership quota change this week?

No, the 49%-of-floor-area cap remains in force. Two mutually exclusive scenarios are still on the table — raising it to 75% in select special economic zones, or cutting it to 30–39% — but neither has been tabled as a bill.

What are the new DBD requirements for Thai companies from 2026?

From January 1 and April 1, 2026, the Department of Business Development (DBD) requires companies, at incorporation and when amending registration, to prove a genuine source of funds for shareholders and sign an Investment Confirmation Letter. This is an administrative layer on top of police raids on nominee structures — a properly structured villa-through-a-Thai-company setup with a real underlying business passes this check without issue.

How much have Bang Tao and Layan prices risen?

Industry analysts estimate coastal properties in Bang Tao, Kamala and Nai Harn have gained more than 20% versus 2023, with 2026 annual price growth forecast at 8–10% — the strongest projection of any Thai market. Pricing in the premium segment — Layan, Bang Tao and Surin — is increasingly compared with Bangkok’s Sukhumvit corridor.

When will Phuket airport’s second phase be operational?

Phase 2 (expanding the international terminal and utility systems, adding 5.5 million passengers a year of capacity) is currently in the design stage, with investment estimated at around THB 10 billion. The first stage (Terminal 2 expansion) targets completion in 2027; a new parallel runway is targeted for 2029.

Should I delay a purchase because of this week’s news?

Probably not. The shift in buyer nationalities does not change the underlying rental-pool economics for an owner, the 49% quota has not been touched, and the DBD requirements concern company-based ownership structures, not a freehold condo purchase. It makes more sense to verify current figures for a specific property at the time of the deal than to wait for an ideal news backdrop.

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