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← All articlesPhuket market update, week 41 — branded guide cover

Phuket market digest: Bangkok floods hit before Golden Week, arrivals −3.65% to 26 September, policy rate 1.00% and the baht near 33.55

Market & TrendsPublished · 17 min read

The week opened with a picture nobody expected in the middle of preparations for China’s biggest holiday: in the last days of September, Bangkok went under water. Around 300 mm of rain in three days, all 50 districts of the capital affected, more than 52,000 households, six-hour baggage queues at Suvarnabhumi — and all of it right before Golden Week, when Thailand expects about 250,000 Chinese visitors. For an investor in Phuket property the question is not “is this frightening” but which part of it actually touches the island and which part is noise. We answer with numbers: what arrivals showed through 26 September, what TAT and the Thai Hotels Association estimate for the flood effect, what the Bank of Thailand decided and where the baht moved.

The format is the usual one: the week’s numbers, their analysis, interpretation traps, a mini-case and a takeaway for the buyer. The previous issue is the week 40 digest, where we covered the holiday bounce in arrivals and the first sanctions against unlicensed hotels. All external data sits in the “Sources” block under the article.

Contents

  1. Bangkok floods: what happened and what was hit
  2. Golden Week in question: TAT estimates and redirected demand
  3. Arrivals to 26 September: 22.67M and −3.65%
  4. Who drove the week: China, India, Taiwan — and the Malaysia and Japan slump
  5. Bank of Thailand: 1.00% and the 28 October meeting
  6. The baht: around 33.55 per dollar
  7. Phuket hotel licences: status at the start of October
  8. Traps of the week
  9. Mini-case: a viewing trip through Bangkok the day after the floods
  10. What it means for Layan and the rental pool, and the next step

1. Bangkok floods: what happened and what was hit

According to Nation Thailand and Skift, Bangkok received about 300 mm of rain over a weekend at the end of September — more than 300 mm in 72 hours per Nation — affecting all 50 districts of the city and more than 52,000 households. The flooding hit mainly eastern districts — Srinakarin, On Nut, Bang Kapi, Ramkhamhaeng — and parts of Samut Prakan province. These are areas with relatively few hotels, so the direct blow to the hotel stock was limited: the Thai Hotels Association (THA) notes that most hotels along main roads were not affected, and both airports — Suvarnabhumi and Don Mueang — kept operating.

The operational consequences were nevertheless noticeable. Flooded roads kept part of Thai Airways’ ground staff from reaching work, arriving passengers waited up to six hours for baggage, and some departures were delayed by up to eight hours. THA president Thienprasit Chaiyapatranun put the flooded share of Bangkok at roughly 30–40% and stressed that this is considerably less than the 2011 crisis; he estimated a return to normal within seven days, provided the rain stops.

Indicator Value Source
Rainfall ~300 mm in 72 hours Nation Thailand, Skift
Districts affected all 50 districts of Bangkok Nation Thailand
Households more than 52,000 Nation Thailand
Share of Bangkok under water ~30–40% (THA estimate) Nation Thailand
Baggage delay at Suvarnabhumi up to 6 hours Skift
Airports Suvarnabhumi and Don Mueang operating Nation Thailand

What matters for Phuket? The island is in a different climatic and infrastructural situation: TAT explicitly names Phuket, Krabi and Chiang Mai as unaffected destinations. But Bangkok itself is the country’s main transit hub, and disruption there is felt by those flying to the island with a connection. That is a logistics question, not a question about the property market.

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2. Golden Week in question: TAT estimates and redirected demand

The main risk the industry talks about is not physical damage but perception. TAT had expected about 250,000 Chinese tourists over the extended Golden Week holiday (starting 1 October) and about THB11.5 billion in tourism revenue. After the floods the agency warned that Chinese arrivals could come in 5–10% below the original forecast, and called the situation a “perception crisis” rather than a real collapse in demand. Skift cites a tougher scenario: if rain continues during the holiday, the decline from western Chinese provinces could reach 15–20% of the expected 250,000.

TAT ran a confidence-building campaign on 28–30 September on Chinese social media (WeChat, Weibo, Douyin) with influencers to show that airports are open and tourism outside Bangkok runs as normal. THA, for its part, expects Bangkok hotel occupancy in September–October to fall by less than 10% year on year, and sees the main vulnerability in online booking platforms: a trip can now be cancelled or changed just two or three days before departure.

Scenario Effect on Golden Week Chinese flow Where the estimate comes from
Baseline forecast before the floods ~250,000 visits, ~THB11.5 billion TAT
TAT estimate after the floods 5–10% below forecast TAT (Nation Thailand)
Prolonged rain, western China 15–20% below expected Skift, citing officials
Bangkok hotels, Sept–Oct occupancy below last year by less than 10% THA

Skift makes an interesting observation: demand is shifting inside Thailand rather than leaving it — Chinese travellers are switching to Krabi, Samui and Hua Hin, keeping spending in the country but pulling it out of Bangkok. The same piece contains a figure that is easy to misread: Minor Hotels reported Chinese room nights across its Thailand portfolio 78% ahead of last year. That is a chain-wide national portfolio figure, not Phuket data, and it cannot be carried over to the island. We mention it only as an illustration that pre-holiday bookings at a large operator are strong.

What follows for a Layan investor? China is the largest market by visit count, but rentals of premium resort units in Layan draw a mix of guests from many countries, and occupancy is held up by seasonality rather than one holiday. How the annual cycle works is covered in the piece on seasonality and occupancy in Phuket.

3. Arrivals to 26 September: 22.67M and −3.65%

According to the Ministry of Tourism and Sports (published by Nation Thailand), Thailand received 22,666,429 foreign tourists between 1 January and 26 September 2026. That is 3.65% fewer than in the same period of 2025; the annual shortfall narrowed by 0.02 percentage points from 3.67% in the week 40 digest. Tourism revenue for the period is about THB1.105 trillion, against ~THB1.083 trillion a week earlier.

In the week of 20–26 September the country received 482,751 foreign visitors — 4% more than the week before, an average of 68,964 a day. The difference from last week’s cumulative figure (22,183,678) equals the weekly increment exactly, so the data reconcile.

Indicator 19 Sept (wk 40) 26 Sept (wk 41)
Cumulative arrivals since 1 Jan 22,183,678 22,666,429
Change vs 2025 −3.67% −3.65%
Visits in the week 464,200 482,751
Week-on-week change +5.72% +4%
Revenue year to date ~THB1.083 trillion ~THB1.105 trillion

An important detail: growth for a second week running, but growth above the seasonal norm should not be expected — this is a transition period between the summer holidays and the high season that starts in November. How Phuket’s statistics relate to the national ones is covered in the piece on the August dip in arrivals.

4. Who drove the week: China, India, Taiwan — and the Malaysia and Japan slump

The year-to-date ranking of markets is unchanged. Cumulative at 26 September:

Market Visits, Jan–26 Sept 2026 Rank
China 3,822,928 1
Malaysia 2,891,908 2
India 1,680,725 3
Russia 1,249,801 4
South Korea 831,716 5
Total for Thailand 22,666,429 (−3.65% y/y) —

The weekly picture is more contrasting. China delivered 94,343 visits in the week (+42.62%) and returned to first place in the weekly ranking; India 40,284 (+17%); Taiwan 24,135 (+33.25%). Malaysia, by contrast, delivered 60,254 visits (−13%) and Japan 24,853 (−18.5%). This mirrors last week, when Malaysia (+29.12%) and Japan (+55.36%) were pushed up by national holidays: the effect faded and the numbers fell back. Nation Thailand names Taiwan’s Mid-Autumn Festival, preparations for China’s Golden Week and South Korea’s Chuseok as the week’s drivers.

The practical conclusion is the same as before: weekly statistics on short-haul markets are a calendar of neighbouring countries’ holidays. Last week’s 5.72% rise was not a reversal, and this week’s +4% should not be read as a trend either; what actually matters is the cumulative picture (−3.65%) and how the high season goes from November. Russia — the fourth-largest market with 1.25 million visits — remains a significant source of buyers and tenants for Phuket; more on the market in the review of the Phuket real estate market in 2026.

5. Bank of Thailand: 1.00% and the 28 October meeting

According to Reuters on 17 September 2026, the Bank of Thailand held its policy rate at 1.00% for the third time in a row. Assistant Governor for monetary policy Don Nakornthab called the stance “very, very accommodative”, adding that the rate is among the lowest in the world but needed given weak domestic demand; “all options remain open”, though he sees no crisis that would justify an immediate cut. The GDP growth outlook was unchanged: 2.3% in 2026 and 1.8% in 2027, with about 2% expected in the fourth quarter. The next committee meeting is on 28 October 2026. Official committee decisions are published on the Bank of Thailand website (bot.or.th).

Indicator Value Date / source
Policy rate 1.00% (third hold in a row) Reuters, 17.09.2026
GDP growth forecast 2026 2.3% Bank of Thailand via Reuters
GDP growth forecast 2027 1.8% Bank of Thailand via Reuters
Baht weakening year to date ~5.7% Reuters, 17.09.2026
Next meeting 28 October 2026 Bank of Thailand

What does this mean for a property buyer? For a foreigner buying a condo with their own money or on a developer instalment plan, the Bank of Thailand rate does not directly affect the terms of the deal: mortgages for non-residents are limited in the country (see mortgages for foreigners). The influence is indirect — through the baht rate and overall demand in the economy. A low rate supports domestic demand and reduces the appeal of baht deposits, and so weakens the baht — a plus for those converting dollars, a minus for those earning in baht and counting in dollars. Any forecast for the 28 October outcome is exactly that — a forecast: per the official, different results are possible.

6. The baht: around 33.55 per dollar

According to Trading Economics, USD/THB on 2 October 2026 was about 33.55 baht per dollar, with the baht easing roughly 0.32% in the session. A week earlier, on 28 September, it was about 33.51 (week 40 digest). Over the month the baht eased roughly 1.89%, over the year roughly 3.78%. Analyst forecasts diverge: Trading Economics expects a return to around 33.35 by the end of the quarter, while other aggregators quote ranges considerably higher. We do not rely on forecasts: their spread alone shows there is no precise answer.

Date USD/THB Comment
21.09.2026 ~33.27 week 39 digest
28.09.2026 ~33.51 week 40 digest
02.10.2026 ~33.55 Trading Economics
Over a month ≈ −1.89% for the baht weakening
Over a year ≈ −3.78% for the baht weakening

The Bank of Thailand, per Reuters, is not opposed to a weaker baht as long as the move stays orderly. For a buyer from the dollar or euro zone two conclusions follow. First: paying in baht has become slightly cheaper, and catalogue prices in dollars are converted into baht at the actual rate on the payment day. Second: the rate should be fixed on the transfer day, not from week-old news. How currency operations work when buying is covered in the piece on the FET document and currency transfer. For reference: a studio in Layan Verde currently costs 7,833,125 THB ($235,995), and a phase-2 studio in Layan Green Park 7,424,784 THB ($224,043) at catalogue prices.

7. Phuket hotel licences: status at the start of October

There is no news that changes last week’s picture, but it is worth keeping in mind. According to Bangkok Post, Phuket authorities suspended five hotels that lacked licences and had not met improvement requirements — sanctions imposed after an extra period for corrections expired; about 40 more hotels remain under consideration and must submit missing documents (notably environmental impact assessment reports and structural safety certificates) in October. This story continues the campaign to legalise the hotel stock that we covered in the week 40 digest.

Indicator Value
Hotels suspended (end of September) 5
Hotels on a separate review track ~40
Deadline for missing documents October 2026
Documents missing at some of the 40 environmental assessment, structural safety certificates

For a condo-hotel owner the takeaway is unchanged: check that the project and the management company hold a valid licence and that the rental programme is formally documented. A checklist is in the articles on due diligence when buying and Phuket rental programmes. The October document deadline means new decisions on these ~40 hotels are possible in the coming weeks; we will follow this in the next issues.

8. Traps of the week

9. Mini-case: a viewing trip through Bangkok the day after the floods

A hypothetical, composite example; figures are illustrative except for price-list numbers. An investor from Kazakhstan planned a trip to Phuket for 28–30 September with a connection in Bangkok, to look at a phase-2 studio at Layan Green Park and the buildings of Layan Verde. Learning of the floods, they wrote to the agent asking whether to cancel the trip and whether the news meant the market had “slumped”.

The analysis rested on three points. First: the island is not flooded and Phuket airport is operating; the risk concerned the connection in Bangkok, where baggage was delayed up to six hours. The solution — take a direct flight, or leave at least four to five hours for the connection and travel with hand luggage. Second: arrivals and the policy rate are background, not a reason to change the budget. They checked prices in the catalogue and saw a phase-2 studio at 7,424,784 THB ($224,043) and a Layan Verde studio at 7,833,125 THB ($235,995); Layan Verde completes in December 2028, with 35% and 50% instalment schemes. Third: the exchange rate. On the calculation day the baht was about 33.5 per dollar, and they decided to fix the transfer amount on the last day before payment rather than in advance. To keep expectations realistic, the agent recalled the project benchmark: about 8–10% net per year through the rental pool (60% of net profit to the owner, 40% to the management company) and a payback of roughly 12 years. In the end the investor moved the flight back by a week, until the Bangkok situation stabilised, and postponed the purchase decision until after the viewing.

The lesson of the case: the week’s events change trip logistics and the reason to re-check the exchange rate, not the fundamental assessment of a project. A purchase decision is made on contract terms, deadlines and liquidity, not on headlines. More on buyer mistakes is in the piece on common investor mistakes.

10. What it means for Layan and the rental pool, and the next step

Let us fold the week into one picture. The Bangkok floods are an event of perception and transport logistics, not a blow to the island; TAT’s estimates point to a 5–10% reduction in the Chinese flow versus forecast, and the Golden Week results will be known after the holiday. Cumulative arrivals remain 3.65% below last year, with the high season starting in November. The Bank of Thailand holds the rate at 1.00% and keeps all options open ahead of the 28 October meeting. The baht eased to ~33.55 per dollar, which is background for anyone planning payments in baht.

For Layan this means the following. The district does not depend on a single guest market, and the projects’ rental model is built on an annual cycle and a management company. For Layan Verde (700 m to Layan beach, completion in December 2028) and phase 2 of Layan Green Park (completion in 2026) the benchmark remains unchanged — about 8–10% net per year and a payback of roughly 12 years; it is important to remember that the entire phase-1 price list of Layan Green Park consists of resales from owners. What to follow over the next few weeks: the Golden Week results, the Bank of Thailand decision on 28 October, and how Phuket authorities close the October deadline on hotel documents. If you are choosing an entry moment, see the best time to buy in Phuket and the area comparison — Layan and Bang Tao.

We will send the current price list, fresh rental pool occupancy figures and a yield calculation for your budget — leave a request or see the terms on the Layan Real Estate page. The commission is at market rate; terms are discussed at a meeting.

This material is for information only and is not legal, tax or investment advice. Figures are given per the sources on the publication date; forecasts remain forecasts. Check current rules and figures at the time of the transaction.

Артём Бухкалов
Artem Bukhkalov
Authorized partner of VillaCarte Group & Layan Verde

Based in Phuket, guides island property deals end to end: sourcing, developer due diligence, closing and rentals. Personal site: artemphuket.com

Frequently asked questions

How did the Bangkok floods affect Phuket?

Directly, hardly at all: the Tourism Authority of Thailand (TAT) names Phuket, Krabi and Chiang Mai as unaffected destinations, and both Bangkok airports kept operating. The main problem is perception: images of flooded streets and baggage delays of up to six hours at Suvarnabhumi may put off some Chinese travellers ahead of Golden Week. For Phuket this is mostly a question of connections through Bangkok, not of the island’s condition.

How many foreign tourists had Thailand received by 26 September 2026?

Per the Ministry of Tourism and Sports (via Nation Thailand), 22,666,429 between 1 January and 26 September 2026 — down 3.65% year on year, with tourism revenue of about THB1.105 trillion for the period. In the week of 20–26 September the country received 482,751 foreign visitors, up 4% on the previous week (an average of about 68,964 a day).

What is the Bank of Thailand policy rate and when is the next decision?

Per Reuters on 17 September 2026, the rate was held at 1.00% for the third time in a row; Assistant Governor Don Nakornthab called policy “very, very accommodative” and said “all options remain open”. The next Monetary Policy Committee meeting is on 28 October 2026. For a buyer this means the rate is unlikely to change before then, but the outcome is not guaranteed.

What is the baht-dollar rate now and what does it mean for a purchase?

Per Trading Economics, USD/THB on 2 October 2026 was about 33.55 baht per dollar (the baht eased roughly 0.3% in the session); a week earlier, on 28 September, it was about 33.51. Over the month the baht eased roughly 1.9%, over the year 3.8%. For a buyer paying in dollars a weaker baht makes baht prices cheaper, but the rate on the transfer day has to be checked again — official data is published by the Bank of Thailand.

Should I postpone a property viewing in Phuket because of the floods?

The Bangkok floods alone are no reason to postpone: they hit eastern districts of the capital and suburban Samut Prakan, while Phuket operates as usual. The practical advice is to leave extra time for connections and baggage if you route through Bangkok, and to check the weather forecast for your viewing days during the rainy season.

Do this week’s news change the rental yield outlook for Layan Verde and Layan Green Park?

No. The project benchmark is unchanged: about 8–10% net per year to the owner through the rental pool (60% of net pool profit to the owner, 40% to the management company) and a payback of roughly 12 years. Weekly arrivals, the policy rate and the exchange rate are background, not inputs for a recalculation; yield depends on how a specific unit performs over a full annual cycle, not on one week of statistics.

Sources and official documents

  1. Short-haul markets boost Thailand’s tourism with China in the lead — Nation Thailand
  2. Bangkok floods threaten China Golden Week arrivals, TAT warns — Nation Thailand
  3. Thai Hotels Association expects floods to cut Bangkok hotel occupancy by less than 10% in Sept–Oct — Nation Thailand
  4. Monetary Policy Committee’s Decision 3/2026 — Bank of Thailand

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Artem Bukhkalov · Answers enquiries personally
Founder of Layan Real Estate, authorized sales partner for VillaCarte Group projects
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